Who We Are

Wool Roots in a small family-owned business. Protecting your private information is our priority. This Statement of Privacy applies to www.woolroots.com and Wool Roots, LLC and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Wool Roots include www.woolroots.com. The Wool Roots website is an e-commerce site for handcrafted wool and other natural organic made products for infants and toddlers. By using the Wool Roots website, you consent to the data practices described in this statement.

Personal Information

In order to better provide you with products and services offered on our Site, Wool Roots may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing, Shipping, Billing Addresses
  • Email Address
  • Phone Number

If you purchase Wool Roots’s products and services, we collect billing and credit card information using the WooCommerce plug-in for WordPress and associated API’s, such as Apple Pay, PayPal (powered by BrainTree). This information is used to complete the purchase transaction.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Wool Roots’s public message boards, this information may be collected and used by others.

Contact Forms

We use an open source software called, Contact Form 7 for all of our contact forms, including general contact form, class/group/workshop registration as well as job application. For more information on what information is collected, see Contact Form7 Privacy Policy We also use a hidden version of reCAPTCHA which is a CAPTCHA-like system designed to establish that a computer user is human.

Use of your Personal Information

Wool Roots collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Wool Roots may also use your personally identifiable information to inform you of other products or services available from Wool Roots and its affiliates.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Sharing Information with Third Parties

Wool Roots does not sell, rent or lease its customer lists to third parties.

Wool Roots may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Wool Roots, and they are required to maintain the confidentiality of your information.

Wool Roots may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Wool Roots or the site; (b) protect and defend the rights or property of Wool Roots; and/or (c) act under exigent circumstances to protect the personal safety of users of Wool Roots, or the public.

Analytics and Tracking

Tracking User Behavior

Wool Roots may keep track of the websites and pages our users visit within Wool Roots, in order to determine what Wool Roots services are the most popular. This data is used to deliver customized content and advertising within Wool Roots to customers whose behavior indicates that they are interested in a particular subject area.

Google Analytics and Tracking

This site uses Google Analytics and other Google website tools. To understand what data is collected, please see Google Privacy Policies.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Wool Roots. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Wool Roots website.


Wool Roots secures your personal information from unauthorized access, use, or disclosure by using SSL Protocol (through GoDaddy).
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Additional Information

Children Under Thirteen

Wool Roots does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Changes to this Statement

Wool Roots reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

Wool Roots welcomes your questions or comments regarding this Statement of Privacy. If you believe that Wool Roots has not adhered to this Statement, please contact Wool Roots at:

Wool Roots

Mailing Address:
1423 Shawnee Trail
Riverwoods, Illinois 60015

Email Address:
Telephone number:
(847) 964-3201‬

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Effective as of April 13, 2020

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