THE MAGIC OF WOOL

Our wool is from small family farms from villages around Bulgaria and southeast Europe. The sheep are treated kindly and spend their days roaming freely in the open meadows of the mountains consuming a simple mix of fresh mountain air, crystal clear water from natural rivers and streams, and a blend of wild grass and fragrant herbs. It is processed in Oeko-Tex Standard 100 certified small family owned mill in Bulgaria and is washed with a GOTS approved washing agent.  Our wool is not dyed, bleached or carbonized.

Sustainable and eco-friendly

Wool is an all-natural fiber that grows year-round on sheep. Wool is a renewable fiber as sheep grow a new fleece every year, and it is 100% biodegradable. At the end of its useful life wool fiber will naturally decompose in soil in a few years while enriching it with valuable nutrients.

Naturally breathable

Wool is a natural fiber that was build to breathe. It absorbs perspiration by moving it away from the body to evaporate.

Body temperature regulating

Wool fibers can absorb up to 30% of its weight without feeling damp while the outer layer of fibers are water resistant. In this way wool absorbs perspiration and provides insulation keeping the body cool and dry in the summer and warm and dry in the winter. It naturally regulates body temperature for ultimate comfort.

Naturally soft, elastic, and durable

Wool has a natural elasticity that gives it its signature soft, yet supportive feel. The wool fibers are constructed like soft coils with a natural bounce and can be bent 20,000 times before breaking as compared to 3,200 times for cotton, 1,800 times for silk and 75 times for rayon. Additionally wool fibers can be stretched 25-30% before breaking.

Stain and water resistant

Wool fibers are naturally stain and water resistant. The protective outer layer of the core fiber consist of interconnected protective scales (like roof shingles) that help prevent water and stains from being absorbed.  Additionally the waxy coating of the fiber acts as a natural repellant.

Dust mite resistant

Wool is less likely to generate static and therefore attracts less dust and lint. It is naturally dust mite resistant since the fibers are moisture wicking and do not retain moisture in their fibers. Dust mites need moist and warm environment to thrive.

Mold and mildew resistant, antibacterial and antimicrobial

Wool is mold and mildew resistant and it has antibacterial and antimicrobial properties. Wool fibers are coated with a thin layer of wax called lanolin.  Lanolin contains fatty acids that inhibit the growth of mold, mildew and bacteria. Additionally, bacteria are attracted to positively charged smooth surfaces (like those of synthetic materials), and not to neutral scaly surfaces like those of the wool fibers.  As such wool products do not need regular washing, but airing and sunning are enough to keep wool items fresh.

Fire resistant

Our wool is not chemically treated and is all natural. It cannot stick to skin or melt. Wool’s natural structure makes it flame resistant. Temperatures need to reach 570-600°C before wool can catch on fire, as compared to 255°C for cotton, 252 to 292°C for polyester, and 160°C to 260°C for nylon.